Privacy and Cookie Policy
FEREO SRL attaches great importance to the protection of your personal data. This policy explains what data we collect via the site dealcar.be, why we use it, with whom we share it, how long we keep it and what your rights are. It complies with Regulation (EU) 2016/679 (GDPR), Belgian legislation and the French “Informatique et Libertés” Act.
Last updated: 26 October 2026
1. Data controller
This is a translation provided for convenience. Only the French version is legally binding.
FEREO SRL, Rue de l’Eglise 17, 4987 La Gleize (Stoumont), Belgium. Company no. / VAT: BE 0758.775.867. Representative: Damien Kaiser. E-mail: info@fereo.be. Telephone: +32 495 57 48 68.
For any question relating to your personal data, write to us at info@fereo.be.
2. Data we collect
| Category | Examples | Source |
|---|---|---|
| Identification and contact | Surname, first name, job title, company, e-mail, telephone | Contact and demonstration forms, commercial exchanges |
| Content of your request | Software requested, message | Forms |
| Demonstration access | Test credentials, demo usage logs | Use of demonstration codes |
| Browsing data | IP address, browser, pages viewed, referring page, date of visit | Site visit log and Car-Fleet statistics (see the cookie policy below) |
| Commercial relationship | History of exchanges, quotations, contracts, invoicing | Customer relationship |
The Site is intended exclusively for professionals. We do not collect any sensitive data (health, opinions, etc.) via the Site.
3. Why we use your data (purposes and legal bases)
| Purpose | Legal basis |
|---|---|
| Responding to your contact and information requests | Pre-contractual measures / legitimate interest |
| Creating and managing your demonstration access | Pre-contractual measures |
| Commercial follow-up and B2B prospecting | Legitimate interest, or consent where required by law |
| Contract management, invoicing, accounting | Performance of the contract / legal obligation |
| Audience measurement and improvement of the Site (Car-Fleet statistics) | Consent |
| Site security, prevention of fraud and abuse | Legitimate interest |
| Compliance with our legal obligations, handling of disputes | Legal obligation / legitimate interest |
4. Recipients of your data
Your data is accessible to authorised FEREO staff and to its sales representative in France. It may be entrusted to processors strictly necessary for the service:
- velia.net Internetdienste GmbH: hosting of the Site (Germany, EU);
- [à compléter : prestataires de messagerie, CRM, comptabilité, outil de gestion des demandes de démo, etc.]
Traffic statistics are processed by Car-Fleet (car-fleet.app), FEREO SRL’s own tool: they are not passed on to any third party.
These providers are bound by confidentiality and security undertakings compliant with the GDPR. We do not sell or rent your data. It may be disclosed to the competent authorities where required by law.
5. Transfers outside the European Union
Your data is hosted in the European Union. The Site does not use any third-party audience-measurement or advertising tool (Google or other). No transfer outside the EU is made without appropriate safeguards.
6. Retention periods
| Data | Period |
|---|---|
| Prospects and contact requests | 3 years from the last contact |
| Demonstration access and associated logs | Duration of the demo + 12 months |
| Browsing data (visit log, statistics) | 13 months maximum |
| Contractual and invoicing data | 10 years (accounting and tax obligations) |
| Data relating to a dispute | Until the limitation period expires |
At the end of these periods, your data is deleted or anonymised.
7. Your rights
You have the following rights:
- Access: obtain a copy of your data;
- Rectification: correct inaccurate data;
- Erasure: request the deletion of your data;
- Restriction: temporarily freeze the processing;
- Objection: object to processing based on legitimate interest, in particular to direct marketing;
- Portability: receive your data in a structured format;
- Withdrawal of consent: at any time, without affecting past processing;
- Post-mortem directives (France): define what happens to your data after your death.
How to exercise your rights? By e-mail to info@fereo.be or by post to the registered office address, with proof of identity if necessary. We reply within one month (extendable by two months for complex requests).
Complaint: if you believe your rights are not being respected, you may lodge a complaint with the supervisory authority:
- Belgium: Belgian Data Protection Authority (APD/GBA), Rue de la Presse 35, 1000 Brussels: www.autoriteprotectiondonnees.be
- France: Commission nationale de l’informatique et des libertés (CNIL), 3 place de Fontenoy, 75007 Paris: www.cnil.fr
8. Security
We implement appropriate technical and organisational measures: encryption of exchanges (HTTPS/TLS), access control, backups, security updates, staff awareness and hosting within the EU. In the event of a data breach presenting a risk, we notify the competent authority and, where applicable, the persons concerned, within the legal deadlines.
9. Data processed on behalf of our customers
When our customers (automotive groups, dealerships) use the Car-Group Suite software, FEREO acts as a processor: the customer is the data controller. This processing is governed by a data processing agreement (DPA) and is not covered by this policy. If you are an end customer of a dealership and wish to exercise your rights, please contact the dealership directly.
10. Changes to the policy
We may update this policy to reflect changes in our practices or in the law. The date of the last update appears at the top of the page; any significant change will be announced on the Site.
11. Contact
FEREO SRL, Damien Kaiser, Rue de l’Eglise 17, 4987 La Gleize (Stoumont), Belgium. Telephone: +32 495 57 48 68. E-mail: info@fereo.be.
Cookie policy
1. What is a cookie?
A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. It makes it possible, in particular, to recognise your device, remember your preferences or measure the site’s traffic. Similar technologies (pixels, local storage) are subject to the same rules and are referred to below as “cookies”.
2. Legal framework
The placing of cookies is governed by the ePrivacy Directive (Art. 5(3)), the Belgian Act of 13 June 2005 on electronic communications, the French “Informatique et Libertés” Act (Art. 82) and the GDPR. Non-essential cookies require your prior, free, informed and unambiguous consent.
3. Cookies used on the Site
| Category | Purpose | Name | Duration | Consent |
|---|---|---|---|---|
| Strictly necessary | Security of the demonstration form | SID_DEALCAR (session cookie) | End of the visit | Not required |
| Strictly necessary | Remembering the chosen language | lang | 12 months | Not required |
| Strictly necessary | Remembering your cookie choices | cookie_consent | 6 months | Not required |
| Audience measurement | Traffic statistics, improvement of the Site | Car-Fleet statistics (car-fleet.app), FEREO SRL’s tool | Logs kept for 13 months | Required |
The Site uses no advertising cookies and no third-party tools (no Google Analytics, no Google fonts: the fonts are hosted on our servers).
4. Car-Fleet statistics
Only if you accept it, each page viewed is counted by Car-Fleet, our own statistics tool. The following are recorded: the date, the IP address, the page viewed, the referring page and the browser. The name of the organisation owning the IP address’s network is obtained from public internet registries. This data is not passed on to any third party, is not used for any advertising and is deleted automatically after 13 months.
5. Managing your preferences
- On your first visit, a banner lets you accept, refuse or customise your choices, with the same ease for accepting as for refusing.
- You can change or withdraw your consent at any time via the “Cookies” link at the bottom of the page.
- You can also configure your browser: Chrome (Settings > Privacy and security > Cookies), Firefox (Settings > Privacy & Security), Safari (Preferences > Privacy), Edge (Settings > Cookies and site permissions).
Refusing non-essential cookies does not affect your access to the Site.
6. Validity period of consent
Your choice is kept for 6 months, after which we will ask you again.
7. Contact
For any question about cookies: info@fereo.be, FEREO SRL, Rue de l’Eglise 17, 4987 La Gleize (Stoumont), Belgium.




























